So... I don't love the term social selling, but I'm willing to swim with the current. Social selling is really just selling, isn't it? The only difference is that instead of a rolodex or business cards, we have the technology on our computer or phones. The most important skill in sales is our ability to build relationships.
We live in a digital age - it’s undeniable. Craving Mexican for dinner? Type in a quick google search of “Mexican near me”. Looking for fun things to do this weekend in the city? Type exactly that in the search bar. You get the gist.
It’s no different when people are searching for companies. Whether they want to hire you or work with you - your website is likely where they’ll get their first impression. Ask yourself: is your website portraying the best possible first impression? I hope so, it's a reflection of your business brand! Start by ensuring you have these components.
In a perfect world, what are adjectives you hope people might choose to describe your professional brand? Perhaps kind, dedicated, empowering, or helpful come to mind. Let’s focus on how to be known for one of those right now: helpful. I’m sure you’ve heard countless sayings that bear some resemblance to these:
Definition of pipeline neglect:
A condition experienced by solopreneurs or business owners who are focused on their clients to the degree that they don't have time to develop new prospect relationships. Pipeline neglect can happen to professionals in nearly all industries and with all levels of experience. The irony is that sometimes the business owners who are the best with their clients are the ones who have the worst cases of pipeline neglect. Knowing you are experiencing pipeline neglect or are at risk of exposure is critical in preparing or maintaining healthy growth in your business.
Do you have prospects? Customers?
Do you communicate with those prospects and customers on a regular basis?
Do you own a business?
Are you trying to make money?
Would you like your contacts, schedule, and to-do-list to be more organized?
You may have picked up by now that the answer is pretty simple. If your answer is "yes", then you need a CRM.
As I embark on a journey launching PipelineSquared, I want to share some lessons I learned this spring that will help me as I am building a new team. I finished my first season as a soccer coach for a U6 coed team called the Destroyers. I did not decide to coach to beef up my volunteer experience on LinkedIn. I also did not plan to have a group of six-year-olds put my leadership training to the test, but I was wrong.