Pipeline Squared Blog

Stay up to date on the most recent news and updates

Tips to Jumpstart Your Social Selling Strategy

by Luke Williams | January 22, 2019|

So... I don't love the term social selling, but I'm willing to swim with the current. Social selling is really just selling, isn't it? The only difference is that instead of a rolodex or business cards, we have the technology on our computer or phones. The most important skill in sales is our ability to build relationships.

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Website Branding

by Savannah Russell | January 11, 2019|

We live in a digital age - it’s undeniable. Craving Mexican for dinner? Type in a quick google search of “Mexican near me”. Looking for fun things to do this weekend in the city? Type exactly that in the search bar. You get the gist.

It’s no different when people are searching for companies. Whether they want to hire you or work with you - your website is likely where they’ll get their first impression. Ask yourself: is your website portraying the best possible first impression? I hope so, it's a reflection of your business brand! Start by ensuring you have these components.

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LinkedIn Branding

by Luke Williams | December 12, 2018|

When most people think about LinkedIn, they think job searching and recruiting. Not long ago, essentially that’s what it was. It was a portal to store your online resume for recruiters to view and a place for job seekers to find jobs.

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4 Tips to Improving Your Business Brand by Helping First

by Savannah Russell | December 05, 2018|

In a perfect world, what are adjectives you hope people might choose to describe your professional brand? Perhaps kind, dedicated, empowering, or helpful come to mind. Let’s focus on how to be known for one of those right now: helpful. I’m sure you’ve heard countless sayings that bear some resemblance to these:

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Are You Suffering From Pipeline Neglect?

by Luke Williams | November 07, 2018|

Definition of pipeline neglect:

A condition experienced by solopreneurs or business owners who are focused on their clients to the degree that they don't have time to develop new prospect relationships. Pipeline neglect can happen to professionals in nearly all industries and with all levels of experience. The irony is that sometimes the business owners who are the best with their clients are the ones who have the worst cases of pipeline neglect. Knowing you are experiencing pipeline neglect or are at risk of exposure is critical in preparing or maintaining healthy growth in your business.

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How You Know It's Time for a CRM

by Savannah Russell | October 17, 2018| Sales Enablement

Do you have prospects? Customers?

Do you communicate with those prospects and customers on a regular basis?

Do you own a business?

Are you trying to make money?

Would you like your contacts, schedule, and to-do-list to be more organized?

You may have picked up by now that the answer is pretty simple. If your answer is "yes", then you need a CRM.

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For the love of my team

by Allen Cobb | July 26, 2017| Leadership

As I embark on a journey launching PipelineSquared, I want to share some lessons I learned this spring that will help me as I am building a new team. I finished my first season as a soccer coach for a U6 coed team called the Destroyers. I did not decide to coach to beef up my volunteer experience on LinkedIn. I also did not plan to have a group of six-year-olds put my leadership training to the test, but I was wrong.

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